GIM Partner Network (an excerpt)
Allgayer Media GmbH
Allgayer Media GmbH is an agency for PR and corporate communication. Since almost 20 years, owner Florian Allgayer supports and advises us regarding our communication and public relations.
BEYS is an established communication agency specialised on ethnic marketing. BEYS and GIM are cooperating and combining their instruments and methods in order to develop ideal measures to address ethnic target groups.
Connected Living e.V.
The association Connected Living e.V. creates an exchange on intuitive technologies and solutions for the networked life of the future. As a member of Connected Living e.V., GIM is part of a cross-industry partner network.
Our collaboration with Stephan Kieninger as head of the Freework graphic design studio primarily involves creative work for qualitative research projects (esp. acting as an illustrator during workshops).
The Stuttgart University of Applied Sciences is one of our interfaces to the world of academic research. We collaborate with HfT (Prof. Dr. Thomas Bäumer) in areas such as design research.
In the context of our qualitative research projects, we are using the platform of KERNWERT, the independent software provider for qualitative online research. KERNWERT also advises us on any technical questions in this field.
Prof. Dr. Gerald Lembke
Prof. Dr. Gerald Lembke researches the digital media usage behaviour of different target groups.
Particularly in connection with our GenZ research, we cooperate with the renowned author and scientist.
Some of the areas in which we deploy the state-of-the-art eye-tracking systems from SMI are POS studies (e.g. shelf tests), research on product design, and car clinics (e.g. interior design).
Zet is a B2B-marketing agengy, with the ambition to make complex content easy to understand. The agency supports us especially regarding the creation of advertising material, as for example visual displays.
The Center for Art and Media in Karlsruhe (ZKM) has been our cooperation partner since November 2018. As a first project, we are conducting an acceptance study for a new exhibition concept of the ZKM.